Hello,
my name is Chris and this is my resume
About Me
Seasoned digital marketing professional with a focus in search marketing, mobile user acquisition, & data analysis. Most recently, I attended the Data Analytics Bootcamp at UC Berkeley Extension, where I took a deep dive into Python, pandas, MySQL, VBA, & machine learning. I'm looking to meet & network with other creatives who are interested in data analytics, machine learning, crazy startup ideas, and other fun stuff.
Education
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2018-2019
Data Analytics Bootcamp | UC Berkeley Extension
Learned Python (Pandas, NumPy, Matplotlib, Beautiful Soup, etc.), MySQL, & the fundamentals of Machine Learning (scikit-learn)
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2012-2015
Marketing Certifications | Google, Bing, & Kenshoo
Holds certifications for Google AdWords (Search Advanced & Fundamentals), as well as Google Analytics, Bing Ads, & Kenshoo Local
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2014
Front-End Web Development Course | General Assembly
Learned HTML, CSS, & Javascript in a 10-week course
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2006-2010
Political Science | UC San Diego
Member of Pi Sigma Alpha: The National Political Science Honor Society
Graduated with 3.7 Major GPA
Experience
- Provide data-supported insights to clients and agencies to improve their business
- Act as an industry advocate and analyst to surface key industry trends, and consult with clients on the potential business impact associated with these trends
- Longtail Marketing Agency is a digital marketing & strategic consulting agency that focuses on search engine optimization (SEO) and paid search. We improve our clients' ROI by auditing & improving their existing digital marketing assets, identifying new marketing opportunities to explore, & offering strategic consulting & ongoing management.
- SEO case study: 107% increase in traffic after 4 months, 377% increase in avg. monthly revenue from organic search
- PPC case study: 26% increase in conversions, 21% decrease in CPA YoY despite seasonal low
- Utilizes analytical & tactical skill sets to drive meaningful strategy & achieve client goals
- Involved in the interview process for new hires & led trainings on a variety of subjects including Google Analytics data interpretation, Kenshoo management, & technical tracking issues
- Member of internal task force that shapes Geary LSF’s Omni-Channel vision & mission
- Manages search, display, retargeting, & PLA campaigns for a portfolio of clients across all verticals
- Holds certifications for Google AdWords (Search Advanced & Fundamentals), as well as Bing Ads, Kenshoo Local & Google Analytics
- Achieved first place in an office-wide contest sponsored by Google (June 2013)
- Member of multiple internal initiatives to drive continued employee education & mentorship